Pictures of men suffering from smoking might reduce rollie use
Peer-reviewed: This work was reviewed and scrutinised by relevant independent experts.
Survey: A study based solely on people’s responses to a series of questions.
People: This is a study based on research using people.
Survey: A study based solely on people’s responses to a series of questions.
People: This is a study based on research using people.
An online survey has tested how roll-your-own cigarette smokers in New Zealand react to rollie-specific warning labels on loose tobacco packaging. They found the most effective message was one about Bryan Lee Curtis, a rollie smoker who died of lung cancer aged 34 - including the quote, “I regret not being able to tell my son how much I love him”. The authors suggest warnings related to male suffering could be a useful starting point to encourage roll-your-own smokers to quit.
Funder: Funding for this study was provided by a University of Otago Research Grant (2018).
For the sake of transparency, we note that all authors are members of ASPIRE 2025, a University of Otago Research Centre whose members support the New Zealand Government’s Smokefree 2025 goal.
