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Pictures of men suffering from smoking might reduce rollie use

Publicly released:
New Zealand
RCraig09 on Wikimedia Commons
RCraig09 on Wikimedia Commons

An online survey has tested how roll-your-own cigarette smokers in New Zealand react to rollie-specific warning labels on loose tobacco packaging. They found the most effective message was one about Bryan Lee Curtis, a rollie smoker who died of lung cancer aged 34 - including the quote, “I regret not being able to tell my son how much I love him”. The authors suggest warnings related to male suffering could be a useful starting point to encourage roll-your-own smokers to quit.

Journal/
conference: Drug and Alcohol Review
Research:Paper
Organisation/s: University of Otago
Funder: Funding for this study was provided by a University of Otago Research Grant (2018). For the sake of transparency, we note that all authors are members of ASPIRE 2025, a University of Otago Research Centre whose members support the New Zealand Government’s Smokefree 2025 goal.
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