New Zealand
Alcohol is Aotearoa's most harmful drug, and alcohol advertising contributes to more harmful alcohol use by normalising and glamourising drinking. Children and young people are particularly susceptible to the influence of advertising, but researchers investigating a sample of 52 Auckland schools found that over half had at least one alcohol advertisement within 500-metres. For low-decile schools this proportion was even higher, with 63% of low-decile schools having alcohol advertising nearby. The authors say that urgent legislative action is required to reduce inequities in harm and empower local bodies to protect vulnerable populations
From:
There has long been concern about the exposure of children and young people to alcohol
advertising, which places them at risk. This study counted alcohol advertisements within a 500-
metre radius of a randomly selected sample of Auckland schools (10%). The findings show that
alcohol advertising near Auckland schools is common and there is a need for protections in these
areas.
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