A high-quality picture paints a thousand words

Embargoed until: Publicly released: 2021-06-08 11:07

New Zealand; International

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New Zealand research has shed light on what types of photos grab tourists’ attention when they read an interpretative sign in a national park. The study authors asked tourists for their thoughts on a range of photos from a Chinese national park that included landscapes, birds, and plants at different views. Clear, sharp, and up-close snaps of wildlife were ranked the highest, whereas poor-quality photos of local wildlife and tourism facilities fell to the bottom of the list. Not only should the aesthetic value of a photograph be considered when creating interpretive information, but the authors say that this factor could be even more important than the subject of the photo itself.