Herbal smells tell shoppers it's thyme to eat their veg

Embargoed until: Publicly released: 2024-06-14 09:58

New Zealand

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Supermarket customers are more likely to buy wholesome foods when they can smell herbs, a new study shows. The AUT researchers set up a machine that spread the scent of thyme, rosemary, oregano, and basil in one section of an Auckland supermarket. They say these scents triggered memories of cozy home-cooked meals, encouraging shoppers to choose foods like fresh vegetables, fruits, and whole grains.