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Social media: The effect of deplatforming on the spread of misinformation
The circulation of misinformation on Twitter (now called X) decreased after former US president Donald Trump and 70,000 misinformation traffickers were deplatformed following the violence at the US Capitol on 6 January 2021, according to a paper published in Nature. The findings suggest that social media platforms may have the capacity to partially control the spread of misinformation.
Social media platforms in the twenty-first century have a key role in communication, but these platforms can be an easy mechanism to post and spread misinformation as well. In the days following the violence at the US Capitol on January 6, Twitter decided to ban 70,000 accounts as well as former president Donald Trump as the platform deemed these to be spreading misinformation.
David Lazer and colleagues analysed a panel of 599,686 US-based Twitter users who posted at least one URL during the country’s 2020 election cycle and found that 1,361 (about 0.25%) of those users were deplatformed between January 8 and 12. This subset of users was responsible for 4.35% of content on Twitter and 24.13% of all the misinformation shared amongst the panel. Of the users in the panel who were not deplatformed, 26.4% followed one of the removed accounts.
After the deplatforming of a portion of the panel, there was an average daily reduction of 103 tweets when analyzing misinformation URLs posted between June 2020 and January 2021. Lazer and colleagues also note that users who followed the deplatformed accounts tended to share less misinformation through retweets following the mass deplatforming and suggest that a reduction in misinformation on the platform may be a result of accounts leaving Twitter.
This research demonstrates how social media platforms have the potential to reduce the spread of misinformation. However, the authors note that these data come from a single country and time, so it is unclear if they are generalizable to other events.