'10,000 Lives' program boosted calls to Quitline and helped Aussies ditch the smokes

Embargoed until: Publicly released: 2022-07-14 03:00

Australia; QLD

The '10,000 Lives' program in Central Queensland, which used local champions and partner organisations to encourage people to call Quitline, resulted in a more than doubling of the referrals to the quitline service, according to Australian research. The number of people who completed the Quitline program increased by 330% during the campaign period, while the numbers of people using the service who quit smoking increased by 308%. The increase was also substantially higher among Aboriginal and Torres Strait Islander peoples.

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Journal/
conference: Drug and Alcohol Review

Research:Paper

Organisation/s: The University of Queensland, Central Queensland Public Health Unit

Funder: The research is funded by the collaborative research grant between School of Public Health at the University of Queensland and Central Queensland Public Health Unit, which is awarded by the Central Queensland Hospital and Health Service (CQHHS93907). The lead author (AK) is supported by a University of Queensland Research Training Scholarship and a Research Higher Degree Top-up Scholarship.

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