Kiwis keen for upcycled foods

Upcycled foods use ingredients that would otherwise go to waste, and new research from the University of Otago suggests that most New Zealanders would give them a try. The team surveyed 1001 shoppers and found that only 6 per cent of people would avoid upcycled products. In fact, 35 per cent would prefer to buy these products over normal, non-upcycled goods. The authors say more awareness of food waste and the benefits of upcycling could pave the way for food producers looking to launch upcycled products in NZ.