Australia; VIC
Australian researchers have used eye-tracking glasses to show how much time children spend looking at unhealthy food and drinks placed in prominent displays at supermarket entrances, checkouts and end-of-aisles. The research found that kids spent around 17% of their shopping time visually engaged with foods displayed in prominent locations, and 99% of this attention was directed towards unhealthy products. The researchers say that to their knowledge, this is the first study to show children’s actual exposure and engagement with food and drinks displayed in prominent locations in a real-world supermarket. They say restricting the prominent placement of unhealthy foods could meaningfully reduce children’s exposure to unhealthy food marketing.
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