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Expert Reaction
These comments have been collated by the Science Media Centre to provide a variety of expert perspectives on this issue. Feel free to use these quotes in your stories. Views expressed are the personal opinions of the experts named. They do not represent the views of the SMC or any other organisation unless specifically stated.
Associate Professor Victoria Egli, Division of Health, University of Waikato, and study co-author, comments:
“As children across Aotearoa return to school and sports, they are once again exposed to alcohol marketing in their neighbourhoods and on devices. I feel like a broken record, but that’s because nothing has changed. Children are still being exposed to alcohol advertising, and stronger regulation is urgently needed. The New Zealand Government must act to protect children’s health.
“Although the New Zealand Advertising Authority technically prohibits marketing alcohol to children, kids continue to be exposed! It’s time for evidence-based laws that restrict alcohol marketing from:
1. Being within 500m of places frequented by children, including schools, kura and playgrounds.
2. Public services like hospitals, libraries, parks, sports grounds, pools, community centres and on public transport networks and facilities.
3. Broadcast media.
4. Paid marketing and sponsorship across NZ-based digital media.
5. Sponsoring all sports events, teams and sporting venues.
6. And to mandate health warnings on alcohol packaging.”
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