AIs are no match for human creativity, even when they try to be like Shakespeare or Oprah

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Photo by Solen Feyissa on Unsplash. Story by Lyndal Byford, Australian Science Media Centre
Photo by Solen Feyissa on Unsplash. Story by Lyndal Byford, Australian Science Media Centre

AIs are no match for human creativity, with people outperforming generative AIs such as ChatGPT and Claude on a creative word task, according to international research, which found the AIs did even worse when they were prompted to think like Shakespeare, DaVinci and even Oprah Winfrey.  The researchers tested the creativity of people and AIs using a task that involved coming up with ten single-word nouns that were as different from each other as possible. The researchers found that people used a wider variety of words and had a broader vocab than the AIs. When the researchers tried to increase the creativity of AIs by prompting them to take on historically renowned creative figures, they found that their creativity scores generally got worse. The authors say this highlights the potential risks associated with over-reliance on these AIs for creative tasks, as it could inhibit innovative breakthroughs in society.

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Nature Human Behaviour
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Organisation/s: University of Hong Kong, China, Northwestern University, USA
Funder: D.W. was supported by the Seed Fund for Basic Research from the University of Hong Kong (grant no. 2201101303). D.H. was supported by the National Natural Science Foundation of China (grant nos. 72503232, 72574227 and T2293771). H.S. was supported by the Theme-based Research Fund provided by HKU Education Consulting (Shenzhen) Co., Ltd (grant SZRI2023-TBRF-03), the Research Grants Council of the Hong Kong Special Administrative Region, China (grant CRF-C7162-20G), and Strategic allocation 2018/19 (2c): Capacity Building for Development of ‘Business Analytics and Big Data’. B.U. was supported by the National Science Foundation through the NSF National Synthesis Center for Emergence in the Molecular and Cellular Sciences (grant MCB- 2335029), Northwestern University’s Kellogg School of Management, Northwestern Institute on Complex Systems, and the Ryan Institute on Complexity
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