Zero-alcohol drinks 'falling through the cracks' of Australia's marketing policies

Embargoed until: Publicly released: 2023-10-16 03:00

Australia; NSW; WA

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It is not really clear how policies regulating the marketing of alcoholic beverages relate to low and zero-alcohol products in Australia, according to WA research. The researchers reviewed various federal, WA state and industry-developed codes of practice along with the ABAC Scheme for alcohol advertising to see how they could be applied to the growing market of zero-alcohol alternative beverages. The researchers say marketing for these products appears to be falling through the cracks of current alcohol policies, with zero-alcohol product marketing potentially able to benefit the promotion of alcohol products by the same companies. The researchers say marketing policies that specifically address these drinks are needed.