Traffic makes farmers more environmentally friendly

Embargoed until: Publicly released: 2023-03-07 12:54

New Zealand

Farmers are more likely to take up voluntary good management practices in paddocks visible from busy roads, new surveying shows. This was most likely to be the case for dairy farmers who have received increased public scrutiny, compared to sheep and beef farmers. Roadside farmers were most likely to take action on "pugging" - cows standing in muddy pastures - as it is the most visible management practice from the road. The researchers say increasing the visibility of other good management practices might make farmers more likely to take them up.

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Journal/
conference: Journal of Rural Studies

Research:Paper

Organisation/s: University of Waikato, Lincoln University, Manaaki Whenua - Landcare Research

Funder: This work was funded by the New Zealand Ministry of Business, Innovation, and Employment through the strategic science investment funding for Manaaki Whenua - Landcare Research.

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