Media release
From:
This study was designed to evaluate the attitudes of local businesses, residents, and visitors regarding the trial of a voluntary smokefree and vapefree zone covering the central business streets of a popular tourist town in the South Island of New Zealand, Hanmer Springs. Considerable effort was directed towards accurately measuring the level of support for the initiative in Hanmer Springs, by seeking opinions from nearly 1,000 respondents across a broad range of stakeholder groups, using a variety of survey methods. Results indicated strong public support for current smokefree outdoor areas to also be vapefree. The initiative was particularly attractive to visitors, with 95% of visitors surveyed indicating that they would be more likely or as likely to visit other places in New Zealand with similar smokefree and vapefree outdoor areas. We conclude that smokefree and vapefree zones will have an overall positive impact over the long term, which will support New Zealand’s smokefree 2025 goal.