Climate impact labels on fast food might help us make more sustainable choices

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Putting climate impact labels on fast food menu items could encourage people to choose more sustainable menu options, according to international researchers. The team found that, when food was negatively labelled as having a 'high-climate impact', 23% more participants ordered sustainable, non-red meat options. When food was positively labelled as being 'low-climate impact' options, 10% more participants ordered sustainable items. The findings suggest that labelling foods with their climate impacts might be effective in promoting more sustainable choices, the team says.

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JAMA Network Open
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Organisation/s: Johns Hopkins Bloomberg School of Public Health, USA
Funder: Data collection was supported by Time-sharing Experiments for the Social Sciences, principal investigators Jeremy Freese, PhD (Stanford University), and James Druckman, PhD (Northwestern University), which was supported by grant 0818839 from the National Science Foundation. DrWolfson was supported by grant K01DK119166 from the National Institutes of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health (NIH). Dr Musicus was supported by grant 2T32CA057711 from the NIH. Dr Falbe was supported by grant 1K01DK113068 from the National Institutes of Diabetes and Digestive and Kidney Diseases of the NIH. Role of the Funder/Sponsor: The funders had no role in the design and conduct of the study; collection, management, analysis, and interpretation of the data; preparation, review, or approval of the manuscript; and decision to submit the manuscript for publication.
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