Motivation - not only attitude - is key when it comes to vaccine decisions

Embargoed until: Publicly released: 2022-04-08 04:00

Australia; New Zealand; NSW

Kiwi and Australian researchers sought to understand - and predict - the motivation of individuals to be vaccinated against COVID-19, using a policy response framework. They found that willingness depends not only on attitude but also on how involved people are with the problem and policy response (mass vaccination). The authors say their work pinpoints the need to distinguish between those who simply lack interest in getting vaccinated from those who strongly oppose it, and to tailor the right strategies in response. They say the results also highlight the problems for mass media in reaching people who don’t seek to prevent virus spread.

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Journal/
conference: PLOS ONE

Research:Paper

Organisation/s: Manaaki Whenua - Landcare Research, The University of New England

Funder: This research was funded by the New Zealand Ministry for Business, Innovation and Employment (https://www.mbie.govt.nz/) through the Te Pūnaha Matatini – NZ COVID Modelling Programme https://www.tepunahamatatini.ac.nz/). MWLR Client project number: UOAX1941. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript. Competing interests: The authors have declared that no competing interests exist.

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