Framing vaccination as a personal choice could help convince the vaccine hesitant

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Australia
Photo by Ian Hutchinson on Unsplash
Photo by Ian Hutchinson on Unsplash

Framing vaccination as a personal choice based on the freedom to do what you want to do may help influence people who are vaccine-hesitant to be more likely to get vaccinated, according to US research. The study asked people to compare data on the qualities of two vaccines, including their efficacy, side effects, and how long they protect you for. It also gave people a reason to take the vaccines, either to comply with government recommendations, to help prevent the spread of disease or as a personal freedom to do what they want to do. Framing vaccines as a personal freedom was linked to a higher vaccine acceptance among adults who were vaccine hesitant.

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JAMA Network Open
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Organisation/s: University of Houston, USA
Funder: This project was supported by a faculty behavioral research assistance grant at the Bauer College of Business, University of Houston.
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