Clear link between unhealthy marketing and Kiwi kids' food preferences

Embargoed until: Publicly released: 2025-04-10 09:36

New Zealand

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Researchers have found a clear link between New Zealand children's exposure to unhealthy food and drink marketing, and their food preferences and eating habits, following a comprehensive review of research on the topic. They say unhealthy food marketing is ubiquitous, and call for bans on the use of cartoon characters on packaging, bans on sports sponsorship, limits on social media marketing, and bans on marketing near schools, on buses, and on trains.

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Research Oxford University Press, Web page

Journal/
conference: Health Promotion International

Research:Paper

Organisation/s: University of Waikato, Massey University, University of Auckland, University of Otago

Funder: This study was supported by a Health Research Council of New Zealand Health Delivery Activation Grant # 23/639.

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