Aussies are using social media to normalise some of our problematic drinking behaviours

Embargoed until: Publicly released: 2024-02-24 06:00

Australia; VIC

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Young fathers are some of the most common types of Aussies who are talking about their alcohol on social media, according to Australian research. The team used data from a social media analytics platform to analyse how much Aussies talk about drinking on social media, and what we're saying. They say among the ages of 16-40 that the study focused on, their research showed those aged 25-34 to be the most likely to be talking about risky drinking on social media, and many risky drinkers were fathers of dependent children. COVID-19 lockdowns, sporting events and advertisements were key themes that often popped up on social media relating to risky drinking, the researchers say.

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Journal/
conference: PLOS ONE

Research:Paper

Organisation/s: La Trobe University

Funder: This study was financially supported by the Access Health and Community, Melbourne Australia (https://accesshc.org.au/) in the form of a grant (4000003452) received by AA and JM. This part of the funding was used to source the software required for Social Media data collection. The authors would like to acknowledge the support of Prince Sultan University for paying the Article Processing Charges.

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