News release
From:
Toward Scalable AI-Assisted Prebunking of Election Misinformation: Evidence from a Preregistered U.S. Panel Experiment
Royal Society Open Science
Misinformation outpaces fact-checkers, and AI makes deception cheap. We show the same AI can inoculate against misinformation. In a preregistered study of 4,293 U.S. registered voters before the 2024 election, AI wrote short "prebunking" articles for five common election myths, drawing on a single human-refined prompt and trusted election-security sources. Each reader read one prebunking article, then a persuasive piece pushing the rumor. The intervention protected against changes in false-rumor belief and election-institution confidence, both immediately and a week later. It worked across party lines, with no backlash. Once the prompt was set, articles produced without further human review worked as well as ones with it. AI can spread misinformation; it can also protect against it.