Text-based 'nudges' might improve vaccination rates
Experimental study: At least one thing in the experiment was changed to see if it had an impact on the subjects (often people or animals) – eg: changing the amount of time mice spend on an exercise wheel to find out what impact it has on weight loss.
People: This is a study based on research using people.
Texting people to remind them that they have a flu vaccine scheduled around the corner may help get more people to follow through on their appointments. Researchers studied 19 different kinds of text “nudges” sent to a group of more than 47,000 Americans. The text “Flu shot reserved for you” sent twice before an appointment performed the best, increasing vaccination rates by an estimated 11 per cent. The researchers say this script could be used as a template for other vaccination campaigns, such as for COVID-19.
Journal/conference: PNAS
Link to research (DOI): 10.1073/pnas.2101165118
Organisation/s: University of Pennsylvania, USA
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