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Would nicotine e-cigs work as quit aids in NZ?

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New Zealand researchers have found that Kiwi smokers using nicotine e-cigarettes for the first time rated them 83 per cent as highly as own-brand tobacco for liking and satisfaction and that females tended to rate them more highly than males. The authors say that their findings suggest that e-cigarettes that contain nicotine - currently not available in New Zealand - may be useful for nicotine replacement therapy with female smokers.

Journal/conference: Addictive Behaviors

Organisation/s: University of Canterbury, Victoria University of Wellington, Health New Zealand Ltd

Research highlights (taken from paper)

• New Zealand smokers (N= 357) sampled a nicotine e-cigarette (NEC) for the first time.
• NECs were rated 83% as highly as own-brand tobacco for liking and satisfaction.
• Females rated NECs more highly than males.
• Positive NEC ratings predicted later reductions in smoking after a tax increase.
• NECs may be particularly useful for nicotine replacement therapy with female smokers.

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